Sam, a Birmingham native, attended Fulton County Schools and graduated from the University of West Georgia in 1981 with a BA in mass communications. During his college days, he was an announcer at WSB-FM.
He joined 11Alive News in 1998 and presently is a sports reporter and anchor at 6:00 and 11:00 p.m. each Saturday and Sunday evening. A 2003 Emmy Award winner for Best Sports Performer, Sam hosts Matchpoint Atlanta, a weekly tennis program that airs nationally on Sportsouth and locally on 11 Alive. He is the broadcast voice of the Georgia State University Panthers football team. Sam came to 11Alive from WFMY-TV, Gannett’s CBS affiliate in Greensboro, North Carolina where he began in 1991 also as a sports reporter and anchor. Other similar work experience includes five years spent at WRDW-TV in Augusta as sports director. He also served as the anchor for “Black College Sports Today” on ESPN, a weekly program that focuses on athletics at the nation’s historically black universities. Additionally, Sam was a sideline reporter and play-by-play voice for college football on ESPN2.
Sam is a member of Omega Psi Phi fraternity and serves on the board of USTA Georgia. He and his wife, Phyllis, live in Duluth.